YOU'RE AN EXPERT. YOUR CLIENTS GET RESULTS.
STOP WAITING FOR SOMEONE ELSE'S STAGE. BUILD THE ECOSYSTEM THAT monetizes YOUR AUTHORITY.
AUTHORITY Architect is our 12-18 month - Done For You and Done With You: 3 summits and a live 3-day enrollment event, engineered with you so you build your list, fill your room and sell your high-ticket offer FROM YOUR OWN stage.
Be the Architect of Your Success
SEEN. HEARD. PAID.
THE GAP
YOU'RE GETTING ACCESS... BUT ARE YOU BUILDING AUTHORITY?
Speaking on other people's stages gets you SEEN. But when you are NOT on stage, your revenue goes quiet, your list stops growing and the next client depends on the next booking.
AUTHORITY Architect closes that gap. We build the Assets that speak for you when you're not speaking, the Asks that convert, and the Authority that comes from hosting your OWN events: summits that grow your list and a 3-day event that sells your high-ticket offer.
Access. Assets. Asks. AUTHORITY. This is where the ecosystem comes together.
THE BLUEPRINT
FIVE P'S TO A SIX-FIGURE EVENT
01
POSITION
Find your people, your angle and the WHY people will buy.
02
PROMOTE
Summits that build your list and fill your 3-day with ideal clients.
03
PRODUCE
We thoughtfully engineer every touchpoint of your experience, from AV and check-in to your room.
04
PITCH
Your ideal offer, sponsor packages, VIP upgrade and ticket pricing.
05
PROFIT
Host your 3-day event to six figures and beyond.
01
POSITION
Find your people, your angle and the WHY people will buy.
02
PROMOTE
Summits that build your list and fill your 3-day with ideal clients.
03
PRODUCE
WE engineer the experience for you, from AV to check-in to the room.
04
PITCH
Your ideal offer, sponsor packages, VIP upgrade and ticket pricing.
05
PROFIT
Host your 3-day event to six figures.
YOUR 12-18 months
FOUR EVENTS. ONE ECOSYSTEM.
EVENT 1
List Builder Summit
Recorded summit that grows your list with ideal clients.
EVENTS 2 & 3
Two Live Sales Summits
Live summits that build your list, drive engagement and make smaller sales on the way to your 3-day event.
EVENT 4
3-Day $100K Enrollment Event
Your live event, produced with our team, to sell your high-ticket offer.
EVERYTHING INCLUDED
WHAT'S INCLUDED IN YOUR EXPERIENCE
POSITION
$11,700
- Training and coaching, 2x a month, to host your events and sell your offer
- Audience Clarity Session and Hidden Audience Report with 30 speaking opportunities
- Community portal with training vault and recordings
- Weekly Ask Me Anything with Dannella
- Private FB group
PROMOTE
$21,697
1 List Builder Summit and 2 live Sales Summits
Lead magnet with follow-up funnel
Summit sales page, checkout and calendar setup
Event newsletter promotion to our 35K database and targeted paid advertising to drive registrations and increase opt-ins.
FB and LinkedIn event support
12 months of SpeakerTunity access
Weekly Speaker Success Sessions
PRODUCE
$24,000+
Private strategy and planning calls with the 6 Steps to 6-Figure Events Blueprint
Program at a Glance co-created with the 5P Framework
Vendor access, selection and contract negotiations
Registration support and custom event dashboards
Virtual AV Team for all events
Check-in, tech checks and 2-3 team members on site virtually
PITCH
$5,500
- Offer Lab: create and validate your $10k+ high-ticket offer with event bonuses
- Sponsorship levels, deck and introductions
- Ticket map strategy and roadmap to event success
PROFIT
$27,500
Your live 3-Day $100K Enrollment Event
Budget creation and Balanced Budget Sessions
Sales team supervision
Connection to a funding partner to aid event sales
Event debrief: Do Overs, Do Agains and Do Nevers
TOTAL VALUE
$90,397+
POSITION
$11,700
- Training and coaching, 2x a month, to host your events and sell your offer
- Audience Clarity Session and Hidden Audience Report with 30 speaking opportunities
- Community portal with training vault and recordings
- Weekly Ask Me Anything with Dannella
- Private FB group
PROMOTE
$21,697
- 1 List Builder Summit and 2 live Sales Summits
- Lead magnet with follow-up funnel
- Summit sales page, checkout and calendar setup
- Promotion to our 35K database via event newsletter
- FB and LinkedIn event support
- 12 months of SpeakerTunity access
- Weekly Speaker Success Sessions
PRODUCE
$24,000+
- Private strategy and planning calls with the 6 Steps to 6-Figure Events Blueprint
- Program at a Glance co-created with the 5P Framework
- Vendor access, selection and contract negotiations
- Registration support and custom event dashboards
- Virtual AV Team for all events
- Preferred in-person AV pricing or a $2,000 AV credit
- Check-in, tech checks and 2-3 team members on site virtually
PITCH
$5,500
- Offer Lab: create and validate your $10k+ high-ticket offer with event bonuses
- Sponsorship levels, deck and introductions
- Ticket map strategy and roadmap to event success
PROFIT
$27,500
- Your live 3-Day $100K Enrollment Event
- Budget creation and Balanced Budget Sessions
- Sales team supervision from Day 0 to Day 3
- Connection to a funding partner to aid event sales
- Event debrief: Do Overs, Do Agains and Do Nevers
TOTAL VALUE
$90,397+
OUR GUARANTEES
WE DON'T STOP UNTIL THE NUMBERS DO
1,000
OPT-INS For YOUR SUMMITS
Or we run your summit again for more opt-ins and opportunity.
$100K
REVENUE FROM YOUR 3-DAY EVENT
Or we repeat your 3-day event for more sales and opportunity.
Guarantee conditions apply. See program agreement.
YOUR NEXT STEP
FROM THE
ACCELERATOR TO THE
ARCHITECT
The AUTHORITY Accelerator gets you onto other people's stages. AUTHORITY Architect builds your own: the summits, the list, the room and the offer.
THIS IS FOR YOU IF...
- You're a coach or consultant whose clients get results
- You have, or are ready to create, a $10K+ high-ticket offer
- You want to be SEEN, HEARD and PAID from your own events
- You're ready to stop renting stages and build your own
Reserve Your Spot For $997
Lock in your event price with a $997 deposit. Then choose the payment option that works best for you to complete your investment.
PAY IN FULL (BEST VALUE)
$29,000
18-MONTH PLAN
$1,750/mo
Unlock Your Bonuses
Enjoy these exclusive bonuses when you join us.
✦ Cruise Raffle
Enter the raffle at the end of Day 3 for a chance to join Dannella on one of these 2027 cruises:
- Marketers Cruise
- The San Juan Social Cruise
- International Speakers Cruise 2027
✦ 2-Hour VIP Strategy Session
Get personalized strategy, insights, and guidance in an exclusive one-on-one session with Dannella.
✦ One Chapter from the Next Authority Book
The first 5 people to join will each receive one exclusive chapter from Dannella's next Authority book.
FREQUENTLY ASKED QUESTIONS
QUESTIONS, ANSWERED
What if I'm not comfortable on stage yet?
Do I need my own team?
When do my events happen?
How do payments work?
YOUR ARCHITECT
DANNELLA BURNETT
7-figure entrepreneur, international speaker and visibility strategist. It began with Julia Child and hospitality: from chef to event producer to strategist, Dannella has run her own ventures since 2008 and now helps coaches and consultants host profitable, impactful events, from masterclasses and summits to 3-day enrollment events.
Owner of The Authority Agency, Co-Founder of ICONMAKER
and Co-Owner of SpeakerTunity.
ARE YOU GOING TO CLOSE THE GAP AND
claim YOUR AUTHORITY?
Helping mission-driven experts accelerate
growth and impact through the strategic power of speaking and events.
© 2026 The Authority Agency · Oakwood Occasions LLC
Results mentioned are not typical and depend on individual effort and circumstances.
Individual results may vary. Any applicable guarantees are set forth in your agreement and are subject to its terms and conditions.